Today, information about virtually anyone or anything is available at the click of a button. Wit has given way to truth. With social media, your promotional message is immediately visible-- with instantaneous results, favorable or not. Whether a Facebook post, blog or tweet, laptop or mobile device, people can respond to a business idea, opinion, or story without a second thought. The reason millions of people have chosen to be active participants in the social media forum is because everyone wants to be heard. To some business owners, knowing the truth is a scary notion.

For BK, social media and direct-selling are the perfect marriage. “Social media is network marketing on steroids. It’s what we do—talk, communicate and tell stories. Social media gives you a vehicle to do that on a worldwide platform.” He adds, “…people want to be listened to.”

The advantage of utilizing social media to build your business is that it is time-sensitive. When you put your “word” out into cyberspace, you can readjust, rebuke, revise and recaptivate your audience simultaneously in answer to their responses.

But how do you measure their response, or the return on investment “ROI” of the social aspect of network marketing? The cost and return of the marketing investment creates the weight of its value. So can you really give a finite dollar amount to social media and its rate of return?

Yes. We are not in the business of service, but the business of people. It’s all about the relationship, and the value of that is immeasurable.

BK tells Direct Selling News that Vemma intends to “cast the biggest net possible.” Brand Partners know that their success is predicated on the amount of people we touch, similar to the “law of averages”.

“If you’re in the people business, you have to be where the people are,” states BK. Currently with over 13,500 fans on Vemma’s Facebook fan page, and more friends than he can count, for BK, it is evident that the power of a viral handshake is in the number of people it touches. To read the full article in Direct Selling News, click here.

Recycle Technology for Children

Some of the computers and adjoining equipment were donated to Charity Recycling, a collection and processing center, in partnership with the Big Brothers and Big Sisters of Central Arizona “BBBSAZ”. The organization takes computer equipment, frequently sent to our landfills where it can take up to 200 years to fully decompose, and reassigns it to BBBSAZ. The recycling program enables the children of BBBSAZ access to technology they would not otherwise be able to afford. The community benefits from an educational standpoint, while the environment is preserved.

Michael Jacks, President of Charity Recycling, is appreciative of BK’s thoughtfulness. “We want to thank you for your generosity…the computer equipment that was donated will be of great help…your kindness will make a difference for many children.”, Jacks stated after receiving the donation.

The Marc Center of Mesa, Arizona was also a recipient of the donation. This private, not-for-profit corporation provides educational, therapeutic, rehabilitation, wellness and social services to children and adults with developmental and physical disabilities and behavioral health challenges.

Vemma calls on the Marc Center often to provide us with helping hands on a variety of projects. When the opportunity presented itself to give back for their unyielding efforts, BK was instrumental in making it happen expediently and immensely.

BK lives both sides of wellness…enriching people’s lives from within by sharing wellness throughout—a position we all stand behind proudly every day.

Cindy approached athletic coaches asking for their assistance in identifying one standout student each month. Students are evaluated on their sacrifices made and performances achieved in academics, music, and sports. In addition to the Verve Quad Pack they receive, winners are granted a photo "op" with their coach or teacher, and their picture is then showcased on campus.

"Verve Warrior rewards students for their demonstrated excellence," elaborates Cindy. “It’s our responsibility to do all we can to raise leaders.”

The recipients are further recognized at the end-of-year assembly and awarded a personalized plaque with, "The Sky's the Limit when your Heart is in it. Dream it. Believe it. Achieve it!" inscribed.

Building a business starts with building people--just one of many philosophies Verve Warriors was founded upon. As Cindy looks to her goals now set for 2011, she offers a challenge to fellow Vemma Brand Partners saying, “Encourage people by starting your own community program. Show your heart. It’s a positive way to build brand awareness!"

Brand Partners are the face of Vemma. Your actions speak loudly; your achievements referred proudly.