Twitter Tips to Grow Your Business

Twitter® is a great place to network. Make the most of your tweeting with the following tips.

Set Up
Usernames must be short and sweet. And when you’re limited to 140 characters, every letter counts! Use your real name in order to create authentic connections. Try to use the same name on all social networks, if possible (check http://namechk.com/ for availability).

Personalize your page with a picture. Use the same photo for all social profiles. Lighter backgrounds and a bright color in the corner of your page help make it memorable.

We’ve made it easy to personalize your background! Visit vemma.com > Account Login > News and Resources > Downloads > Twitter Backgrounds, for four ready-to-use designs. Add your contact information with a photo editing program, upload via Twitter’s profile settings, and voila!

Declare you’re a Vemma Brand Partner through the use of a “Twibbon.” Check it out at http://twibbon.com/join/Vemma.

Twitter Time
Tools like Tweetdeck®, Hootsuite® and Seismic®, as well as mobile apps, are a must to manage conversations and tweet on-the-go. Use the “Search” filters to find and follow specific users. Pre-program tweets to send at a specific time with tools like Hootsuite. This is great for sending the same message at different times to accommodate time zones, or to ensure a reminder is sent just prior to a meeting or phone call.

Length of Tweets
Ensure there is room to add “RT @yourusername” by keeping your posts to about 120 characters or less, so you can easily be retweeted.

Daily Dos
Social media is most effective when you’re not always talking about yourself. Use a ratio of 7:1 as your guide (seven about someone/something else, one about your business). Set daily goals to manage your time and objectives, such as:

• 1–2 tweets about your activities, Vemma business, current blog post, etc.
• 3 retweets of other’s tweets.
• 3–4 tweets with links to articles or other online content (http://Alltop.com or http://Technorati.com can help you find quality sites to follow).
• Send a DM (Direct Message) thank you to anyone who retweeted you the day before.
• Follow anyone who retweets you.
• Review new followers and follow them back.

Monitor Your Effectiveness
Use tools like Twittercounter.com®, Twitalyzer.com® and Tweetstats.com® to determine your effectiveness and measure your interaction with others. Continue to tweak and evolve your Twitter style to meet your social networking goals.

Just The Facts

In matters of health and wellness, nothing grabs the attention of a would-be consumer advocate or potential prospect like great information. So what do you say when asked, “What is Vemma?”

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