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Gary Brady is a father of two, an avid fisherman, and former truck driver who left that line of work to spend more time with his family. That decision led him to many years of network marketing experience. He was already happy with this business when he met Star Ambassador Leader Ruth Eliott. Once Gary understood what Vemma® was about, he signed up on the spot.
“I hit the ground running with my Vemma business and signed up thirty warm market people in my very first week,” says Gary. “I have a network marketing background and have always built exclusively through warm market. I do not do cold leads at all. I wanted to build a strong and lasting team, so I looked to the people who had network marketing experience. I really like talking to these people because most of the work is already done for you. They already understand what it takes, and once they see our compensation plan and single product focus, they get excited. Right now I have at least 20 people in my group who were in other network marketing companies, and they are great business builders! I’ve already been through my entire warm market so now I spend my time helping my downline build their warm market. The first thing I do when a new person comes on board is have them create their warm market list. Then I tell them to get me two people right away so I can get their left and right sides going. The idea is to get them cycling right away so they get and stay motivated because no one jumps off a fast moving train! When it comes to talking to their warm market, my advice to my team is to be enthusiastic and excited, and tell their story. I don’t want them to try and explain the business or the details about the product. I want them to book coffee or lunch appointments where both the team member and I can meet with the prospect. A great way to get an appointment with someone you know is to simply say, ‘I care about you and I’d really like to share this product/opportunity with you.’ This puts the other person at ease and is not at all pushy.”
When it comes to connecting with people, Gary encourages others to ask questions, and determine whether it’s better to focus on the product or the Vemma opportunity. “On any given day I have about five informal appointments set up to meet with a downline member and their warm market prospect,” he says. “While these are not formal opportunity presentations, they are business meetings and are handled very professionally. Each of these meetings is geared toward what that prospect wants or needs, and I never know what the meeting will be about until I get to know the person. I spend the first five minutes asking the prospect lots of questions about their work, family, health and what they do for fun. I find something in their answers that I can connect with, then I ask them what they found interesting about Vemma. They are usually very quick to tell me, so I quickly know whether to focus on the product or the opportunity. The beauty of this system is that my downline gets to learn from what I do. Once they have the hang of it, I let them continue on their own and I start working with their new member’s warm markets. It just keeps going and going. In my experience, people make this business a lot harder than it needs to be. Too many people waste their time overthinking and overanalyzing instead of just going out and doing. The trick is not to get hung up on the details, just share your excitement and enthusiasm and take action!”
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